Veja São Paulo features 1.75 Paris among the best addresses for spring in the French capital
One of Brazil's most widely read and influential magazines has turned its gaze to Paris in spring, and opened its journey with a single address: 1.75 Paris.
Read the full article here.
Paris in spring, seen through Brazilian eyes
Veja São Paulo's piece begins with something anyone who knows Paris will recognise: spring here is unlike anywhere else. An average of fifteen degrees, café terraces coming back to life, flowers returning to every street corner. The city finds a lightness that is entirely its own.
It is in this context that the Veja São Paulo editorial team explored a selection of addresses recommended by Charles Piriou, Parisian globe-trotter and author of Hotels de Paris, a book launched in São Paulo in December 2025. And it is with 1.75 Paris that the journey begins.
What Veja São Paulo said about 1.75 Paris
The journalist describes 1.75 Paris as a project that reinvents hospitality, a collection of places where guests feel like real Parisians, with a personalised service that feels more like that of a true host than a hotel. She quotes Guillaume Lange, president and co-founder of the group: "We are not simply creating places to accommodate guests, but houses where they truly live."
Three addresses are featured in the article:
La Trêve, the group's first property, located in the quiet of the 7th arrondissement between Les Invalides and the Eiffel Tower. Seventeen suites across five apartments per floor, each with a shared living room, dining room and kitchen. A neoclassical exterior, ultra-modern interior, ideal for family stays, gatherings with friends or private events. On the ground floor, Maison Mam, the gastronomic boutique created by double Michelin-starred chef Stéphanie Le Quellec, alongside the pastries of Pierre Chirac.
La Source, described as magnificent, with apartments reaching up to 220 m² and three independent suites, steps from the Place de la Concorde. A discreet artistic retreat in the heart of the 8th arrondissement.
Le Charme, the newest addition to the collection, rooted in the creative energy of the Butte-aux-Cailles neighbourhood in the 13th arrondissement.
International visibility that means something
Being featured in Veja São Paulo means reaching a Brazilian readership that is discerning, well-travelled and deeply attached to Paris. It is also a recognition of what makes 1.75 Paris singular: neither a palace nor a private rental, but something rarer and more personal.
A new reference address in Paris. For those who want to live in the city, not simply pass through it.
Stay with 1.75 Paris
📍 1.75 La Trêve 5 avenue de Lowendal 75007 Paris 📍 1.75 La Source 7 rue de Penthièvre 75008 Paris 📍 1.75 Le Charme 16 rue Vergniaud 75013 Paris
